Enter by retail sector. Enter for achievement.

Retail Sector categories for 2012 have been revised in response to requests from retailers. A new Leisure category, which has absorbed Cooking & Cookery, includes Craft retailing and all other types of pastime, hobby or leisure retailing online. This means that the Travel category is dedicated just to retail travel services and all associated products and services. The separate Green products category has been deleted, as has the Utilities & Public Sector category. Both received too few entries when compared with other categories. Online retail activities by restaurants are now included under the renamed Food & Drink category. Though requested by retailers in 2011, the Education category received no entries. It has been retained for one more year, however, as the orgainzers believe it should receive entries in 2012. Finally, the Cars category has been renamed Vehicles, Accessories & Services.

In the Overall Achievement categories, there has been some renaming to avoid repetition, and the Specialist Retailer Site of the Year has been brought back after a year's absence, in response to requests by potential entrants.

Retail sector categories

There are 20 categories to celebrate great customer experience websites in the following retail sectors:

  • Babies & children
  • Beauty, perfumes & cosmetics (including all linked products and services, but excluding soaps and gift toiletries)
  • Books, magazines & newspapers (including specialist publications or editions direct from the publisher to consumers) 
  • Charity and not-for-profit 
  • Computers and telecommunications (including computers, peripherals and software; landline, cellular or mobile phone equipment; accessories and services)
  • Education (including any product or service of an educational nature for any age group)
  • Electrical (all electrical and electronic goods not covered in other categories, such as large and small kitchen applances, televisions, audio equipment, etc)
  • Fashion & clothing (including footwear and fashion accessories)
  • Finance & insurance (including all forms of online retailing of financial services)
  • Food & drink (including soft drinks and alcoholic drinks, all types of food, restaurant products sold online)
  • Garden & gardening (all gardening products, furniture, supplies, tools and equipment)
  • Gifts & greetings (including table-top products, florists, stationery, greetings cards and e-greetings, candles, gift confectionery, soaps and gift toiletries)
  • Health (including all legal pharmaceutical products, supplements, treatments, equipment and services)
  • Home & home improvement (including materials, tools, services and equipment; furniture, curtains, floorcoverings, but excluding gardening products)
  • Jewellery & watches
  • Leisure (including pastimes, hobbies and crafts, photography, cookery utensils, equipment and services, and online gaming)
  • Music, movies and entertainment (including video and computer games, events and services)
  • Sport (including sporting goods, sports clothing, events and services)
  • Travel (including retail travel services, passenger lines, and associated travel products and services)
  • Vehicles, accessories & services (covering all types of vehicle and associated products, accessories and services, and including fuels, lubricants and tyres/tires)

 
Overall achievement categories:

  • Launch site of the year
  • Mobile site of the year
  • Online retail site marketing campaign of the year
  • Portal site of the year
  • Specialist retailer site of the year
  • Independent retailer site of the year
  • Multiple retailer site of the year

 
Prix d'OR award:

  • Online Retail Site of the Year
    (This category cannot be entered as the judges decide from all category-winning entries)


Please send any suggestions you may have to improve the category list to Marie Thomas, operations director at the Online Retail Awards: marie [dot] thomas [at] onlineretailawards [dot] com