Helping you Enter

Guidance to help you prepare your entries

To enter the ORAs you need to complete the online entry form, upload a submission paper when prompted and pay the entry fee.

Entries into the Online Retail Awards must be submitted online. Your written entry must be no more than 1,500 words in English (12 point type, single line spacing) saved in PDF format (5MB maximum file size), uploaded from your desktop to the Online Retail Awards' website. All entries should be uploaded following the template sections listed below. The Judges will automatically vote lower any entries exceeding the word count. At the same time, the judges appreciate the brevity an entry. There is no need to use the full word count. Please adhere to these basic rules of entry, together with any other specific criteria described below.


Template guide

Your URL and your written entry are the basis on which each entry will be voted for by the judges and shortlisted. Your written document should show how your website met its aims, employed innovative techniques, was enjoyed by users, and delivered visitors, satisfaction and a return on investment. At the beginning of your document the following information must be listed:

  • URL
  • Category entered
  • Title of website or mobile site/app
  • Retailer or retail brand
  • Entering company (retailer or their agency/provider)


Within your submission you must use the following as sub-headings under which you clearly provide your explanation for the judges.

  • Aims for existing site/brief for new site, or aims for a mobile app
  • Strategy (especially if new strategy implemented during the period)
  • Creativity/innovation
  • Feedback summary from users, including most preferred aspects of the site
  • Outcome, including formal evaluation of results, ROI, feefo, Very Good Service accreditation, etc, or in the case of a mobile app, the take up by shoppers


Failure to include these details may result in your project being marked down by the Judging Panel.


Support material

Entries for the Online Retail Awards must be submitted online.

You do not need to provide physical support material, as your website URL is probably all the support you need. If you wish to provide additional support material (for instance if there has been marketing collateral associated with your marketing campaign) please provide a URL to a supporting micro site in your submission paper, as well as the primary URL to the online retail site. New launches, also, may find this useful as there will be marketing material that may form part of the introductory experience to the online retailing activity being launched.

The judges will want to feel fully informed about your online activity, so please include whatever you feel is appropriate and relevant for your entry. If an entry is entered into more than one category, please indicate this clearly, but remember you need to remind the judges of the support material micro site URL, each time you enter.


Disqualifications

The Online Retail Awards are international business awards. The organizers intend that the competition is open to all retailers, but any website that breaks national or international laws or offends public, religious, national or gender-specific sensitivities, or that flouts spamming rules will be disqualified. If an entry is disqualified for any reason the entry fees will not be refunded.